Strategic development, to investigate value propositions associated with product or corporate acquisitions, introducing new products to markets, and expanding into new markets. Defines objectives to gain market share and maximize profitability, and executes plans to make those objectives achievable. Partnering with leaders across the organization, responsibility to take advantage of the company’s core competencies, and to recognize when strategies under consideration do not align with those competencies and therefore represent undue risk. Role also requires working with leaders in project management, product development and operations to ensure strategic business plans are successfully executed in the workplace. Strategy execution includes identifying and developing the necessary processes to link the strategic objectives portfolio to the project management office, thereby enabling an effectively coordinated implementation.