Sadaf A Siddiqui is working as Marketing head for automotive, academia & aerospace- defense segment and associated technologies with Keysight Technologies India. He works very closely with research institutes (government & academia) as well as manufacturing organizations working in some of the cutting-edge technologies and application areas. He has got more than 20 years of work experience in Test & Measurement, embedded and software industry domain. Prior to this role, Sadaf has worked in different roles like Technical Application Engineer, Global Program Manager focusing on some of the key product lines & industry segments. He has been active voice of customer working closely with design & validation team for solutions enhancements. Sadaf has delivered various talks in industry forums and panel discussions. He is an active contributor in Keysight technical case studies program and Electronics and Telecom media for technology and T&M articles. Sadaf earned his bachelor’s degree in Electronics Engineering from AMU, India. He received a Post Graduate Diploma in Business Management (Marketing)from Symbiosis Institute, Pune (India).